Making a sale on Amazon is as easy and as difficult as it gets. The world’s largest marketplace provides enormous opportunities for sellers around the world who can showcase their products to millions of buyers every day.
But when you are selling on Amazon, you are amongst millions of other sellers who are also trying as hard as you to attract buyers. According to a 2021 report, more than 65% of Amazon businesses shut down within one year due to a lack of sales. On the other hand, there are sellers earning 6-7 figures. If you want to be on the other side of the line, you have to overcome typical sellers’ problems.
In this guide, I will walk you through a few methods you can use to increase your sales on Amazon.
What are the Challenges?
Amazon marketplace may prove tough to break into, particularly for beginners. In your initial days, it’s quite a challenge to make enough profit to keep things moving.
There can be a number of reasons why your Amazon business is not gaining momentum. Let’s shed some light on them:
- You are on the world’s biggest marketplace with hundreds of thousands of sellers. Competing with experienced sellers is not easy.
- Your product pages lack the required information, which is forcing buyers to look elsewhere.
- Your product images are not detailed enough to show the product in a good light.
- Your listings don’t comply with Amazon’s guidelines.
- Your product pages don’t feature high-volume keywords, stopping them from appearing higher on the Amazon search result page.
- Lack of positive reviews on your page.
- Your prices fail to attract buyers.
Increase Your Amazon Sales (Top 9 Methods)
To increase your sale on Amazon, you need to push a few things forward. The first target is to gain a higher product rank. Once you achieve that, you can work towards other fine improvements.
1. Use Amazon FBA:
The first thing is to go with FBA and get a prime badge on your products. Customers are more likely to buy the items with prime services (faster delivery, easy return, no shipping fee, etc). Over the years, Amazon Prime and FBA have earned buyers’ trust, and more than 60% of Amazon sales come through FBA.
With FBA, you can store your inventory in an Amazon warehouse, and the company itself processes and fulfills your orders on your behalf. But FBA comes at a price, so keep that in mind.
2. Optimise Your Pages:
If your product is getting the targeted number of clicks yet not getting sold, it means that the buyers are unable to find what they are looking for. In this case, you need to optimize your product listings. This also includes adding high-volume keywords, which will increase the chances of your item getting discovered.
But adding the keywords won’t be enough. You need to keep your product pages interactive and informative. Make sure it has all the product details along with necessary information such as product dimensions, features, warranty information, manufacturing details, and so on.
Regularly go through Amazon listing guidelines and make changes accordingly to keep up. You can also look for your competitors’/bestsellers’. pages for inspiration.
3. Find High-Volume Keywords:
As I mentioned above, using the right keywords is crucial because this will determine the place and increase the visibility of your product amongst thousands of others. Use a keyword research tool to find out the top-searched keywords and phrases for your products and creatively use them on your listings.
Dig into your competitors’ listings and find out the keywords which are working for them. Search terms for a given product keep changing according to buyers’ patterns, so make sure you optimize your keywords regularly.
4. Better Product Images:
Product images are the first of the few reference points for customers and give them an idea about the product. Even though your product is ranking nicely and is discoverable, it’s the product image that will force a buyer to click on your product.
Always use high-quality product images on your page. Also, make sure your images are within the guidelines of Amazon, such as resolution, size, etc. Also, try to use professionally-taken pictures with a white background which show the product in great detail. Currently, you can use up to 8 images, so make sure you utilize this limit well.
5. Encourage Positive Reviews:
Customer reviews on a product page can impact the buyers’ decision massively as they are more likely to take a word from someone who has bought and used the product already, which is why it’s crucial to have positive reviews on your page.
You can request your buyers to leave a review directly from the website or by sending a printed request with the package. Don’t try to get fabricated or fake 5-star reviews, as Amazon has a special mechanism to detect those, and you may get yourself a permanent suspension.
6. Be Competitive with Prices:
Remember that you are not the only one who is offering a particular product. Since customers are always looking for the most economical option, you need to be smart with your pricing. Veteran sellers keep adjusting their product prices depending on demand, competition, and product availability.
But, setting the lowest price is not always the best strategy as in some cases, customers may associate a low-cost product with cheap quality. Study the market and competition thoroughly before deciding on your pricing strategy.
7. PPC Campaigns:
Amazon PPC is one of the best ways to advertise your product and create brand awareness. To plan a successful PPC campaign, you need to target the best search terms and then place the bidding. Understanding how Amazon PPC works can be a bit tricky in the beginning, but you can use a PPC tool such as Viral launch, which automatically finds the best terms, create biddings, and run the campaign all by itself.
For earth search terms, Amazon shows paid advertisements on top of the main results. The higher you appear, the better chance you have to make a sale.
Just like any other business, advertisement is necessary to spread the word about your store and products. Thankfully, we have a number of social channels where you can advertise your products for free. For example, you can write Facebook posts, create a Facebook page for your Amazon store, write blogs, Instagram posts, and so on.
Affiliate marketing is another impactful way to create brand awareness. Amazon offers an affiliate program where you can hire an affiliate who will be writing social media posts for your products and showcasing them to his thousands of followers. These affiliates have a good reputation in the social media space and can bring a lot of traffic to your product pages, resulting in more sales.
9. Follow Amazon Terms & Conditions:
One of the best ways to low product sales is to break down the amazon rules. You can’t sell anything if you are shut down or suspended.
You need to know what amazon needs from the seller you can set up a listing in high quality in whatever manner they want, this boosts high buyer trust and increases more chance of landing more sales.
To Sum Up
Selling is an art, whether it’s a shop or Amazon marketplace. With millions of potential buyers visiting the website every day, you have plenty of opportunities to make a sale. But for that, you need to throw in a few strategies and make customers believe that you have the product they want.
Here are a few quick tips for you:
- Avoid selling high-competition products in the beginning. You simply can’t compete with a seller who’s doing business on Amazon for 5-10 years. Books, smartphones, and gadgets are a few categories to avoid; instead, go for pet supplies, stationery, handicraft items, etc.
- Use an Amazon seller toolkit, such as Helium 10, Jungle Scout, AMZScout, etc, to automate your business activities.
- Hire social media influencers to spread word of mouth about your product.