80+ Amazon Statistics For 2023 (Users, Growth & Trends)

Amazon is a global tech giant that operates one of the world’s largest e-commerce platforms. 

With its massive and rich influence, Amazon has become a major player in the digital marketplace and has a wealth of data at its disposal. 

In this article, we will take a closer look at some of the key statistics surrounding Amazon, including its revenue, sales, customer base, and market share.

This information will give you a better understanding of the company’s position in the market and its growth trajectory over the years. Without wasting time, have a look.

Amazon Statistics (Top Picks)

1.   Amazon holds 49.1% of the total American e-commerce market share. 

2.  Amazon is the second company to hit the $1 trillion mark after Apple.

3.  The net revenue of Amazon was $513.97 billion in 2022.

4.  There are 310 million active users on Amazon worldwide.

5. Amazon has a total of 353 million products listed on its website.

6. 65% of consumers of Amazon buy products using a computer.

7. 65% of Amazon users are Amazon Prime members. 

8. Around 162 million Amazon Prime Members will be on Amazon by 2023.

9.  More than $10 billion revenue was generated from Amazon’s Prime day in 2020.

10. 67% of people plan to buy products on Amazon’s Prime Day.

11. 57% of third-party sellers’ age is between 27 to 44 years.

12. 9.5 million sellers are registered on Amazon globally.

13. Amazon’s Alexa is installed on over 100000 devices.

14. 16 million websites used Amazon web services as of 2023.

15. Third-party sellers and small businesses experienced a 45% of sales increased in COVID-19 Pandemic.

General Amazon Statistics

16. Amzon holds 49.1% of the total American e-commerce market share. 

Here is a table showing the total American e-commerce market share by e-commerce platform.

E-commerce Platform	Share in e-commerce market
Amazon	49.10%
eBay	6.60%
Apple	3.90%
Walmart	3.70%
Home Depot	1.50%
Best Buy	1.30%
Costco	1.20%

17. Amazon’s global gross merchandise volume is $239 billion.

Here is a table showing the top global gross merchandise volume.

Platforms	Gross merchandise volume
Alibaba	$765 billion
Amazon	$239 billion
JD.com (China’s Amazon)	$215 billion
eBay	$93 billion
Shopify	$33 billion
Rakuten	$31 billion
Walmart	$19 billion

18. 44% of people bought electronics products from Amazon.

Here is a table showing the most often bought products on Amazon.

Most often bought products on Amazon	Share of products
Electronics	44.0%
Clothing, Jewelry, and Shoes	43.0%
Kitchen and Home	39.0%
Personal Care and Beauty	36.0%
Books	33.0%
Accessories and Cell Phones	28.0%
TV and Movie	25.0%
Pets Supplies	20.0%
Outdoors and Sports	17.0%
Gourmet Food and Grocery	15.0%
Accessories and Automotive Parts	13.0%
Baby Product	9.0%

Source: Finance Online, Statista

Amazon Growth Statistics

From its humble beginnings as an online bookstore, Amazon has evolved into a giant e-commerce platform offering a wide range of products and services to customers all over the world.

With its best technology and innovative business strategy, Amazon has become a leader in the digital marketplace, driving growth and changing the way people shop and interact with technology.

In this section, we will see Amazon’s growth over the year. 

19. Amazon is the second company to hit the $1 trillion mark after Apple.

20. The net revenue of Amazon was $513.97 billion in 2022.

Here is a table showing the total net revenue of Amazon from 2012 to 2022.

Year	Total net revenue of Amazon
2012	$61.10 billion
2013	$74.450 billion
2014	$88.990 billion
2015	$107.020 billion
2016	$135.980 billion
2017	$177.910 billion
2018	$232.890 billion
2019	$280.520 billion
2020	$386.070 billion
2021	$469.820 billion
2022	$513.970 billion

21. Amazon has a total of 353 million products listed on its website.

22.  Category of electronics of, Amazon holds 89.9% of the market share across different categories.

Here is a table showing the market share across different categories of Amazon.

Category	Market Share
Electronic	89.90%
Home Improvement	83.80%
Food	81.80%
Fitness and Outdoors	89.60%
Household Essentials	88.80%
Health and Medicine	92.0%

23. Over 1.2 million employees work for Amazon.

24. Amazon planned to lay off Over 18000 employees due to the recession in 2023.  

Source: Statista, Finance Online, Techjury

Amazon User Statistics

Whether you are a business owner, marketer, or simply a curious individual, this section will provide you with valuable information that can help you make informed decisions and stay ahead of the curve.

So, let’s get started and uncover some fascinating insights about Amazon and its users.

25. There are 310 million active users Amazon has worldwide.

26. In the traffic engagement of the internet, Amazon stands in the 9th rank worldwide.

27. 63.50% of Amazon’s total traffic received from America.

28. 89% of U.S. shoppers are more likely to purchase a product from Amazon than others.

29. 48% of American buyers visit Amazon at least 2-3 times weekly.

30. 89% of American buyers visit Amazon monthly minimum at once.

31. 37% of Non-Prime members of Amazon in America buy amazon products every few months.

Here is a table showing how often Prime members and Non-Prime members of Amazon in the United States buy Amazon products.

How often the U.S. people buy amazon products	Prime Members	Non-Prime Members
Once per day	7%	2%
A few times per week	20%	3%
Once per week	21%	8%
Every 2-3 week	26%	21%
Once per month	14%	22%
Every few months	11%	37%

32. 63% of buyers start their product searching on Amazon.

33. 79% of U.S. shoppers check reviews on Amazon.

34. 82.2% of consumers start checking prices on Amazon.   

35. 45.1% of American shoppers scroll, on average, two pages while searching for products on Amazon. 

36. 43.1% of American buyers click on Ads on Amazon.

37. Over 9.6 million of sellers are using the Amazon platform.

38. 2.40 million sellers listed their products on Amazon for sale.

39. 10% of amazon sellers generate more than $100000 in sales annually. 

40. Every day 6264 new sellers join Amazon.

41.  7 out of 10 shoppers go to search on Amazon’s app or website when they finally decide to buy the product.

42.   62% of consumers select Amazon because of less price of products than the others.

Here is a table showing why consumers go to Amazon.

Why consumers go to Amazon	Share of Respondents
Less price of products	62%
Quality	23%
Reviews	12%
Shipping	1%

Source: Zippia, Finance Online, Techjury, Statista.

Amazon Usage by Devices

In today’s digital age, technology has revolutionized the waive shop and interactions with the world around us. 

With the rise of e-commerce, Amazon has become one of the most popular platforms for online shopping, offering a wide range of products and services at the touch of a button.

In this section, we will be taking a closer look at the devices that Amazon users are using to access the platform.

43. 65% of consumers of Amazon buy products using a computer.

Here is a table showing Amazon usage by device.

Devices	Usage
Computer	65%
Smartphones	26%
Tablets	9%
Voice Assistance	1%

Source: Finance Online.

Amazon Prime Statistics

Amazon Prime is a subscription-based service offered by Amazon that provides customers with a variety of benefits. For annual or monthly fees, Amazon Prime members can enjoy unlimited access to the growing library of over 2 million songs and ad-free access to over two thousand playlists made for any activity and mood.

They can also enjoy unlimited streaming of thousands of popular movies and TV episodes.

In this section, we will see some mindblowing statistics on Amazon Prime.

44. 65% of Amazon users have an Amazon Prime membership.

45.  There are over 200 million Amazon Prime Members on Amazon.

46. Around 162 million Amazon Prime Members will be on Amazon by 2023.

Here is a table showing the members of Amazon Prime from 2013 to 2025.

Year	The members of Amazon Prime
2013	25 million
2014	40 million
2015	52 million
2016	65 million
2017	100 million
2018	115 million
2019	125 million
2020	146 million
2021	150 million
2022	157 million
2023	162 billion
2024*	165 billion
2025*	170 billion

*Projected figures

47. 93% of members are renewing their prime membership every year. 7% of the prime member did not continue their Prime membership.

48. 7 out of 10 consumers go to Amazon when they finally decide to buy the product.

49. 82% of American households have Amazon Prime membership.

50. 71.70 million households have Amazon Prime Membership.

51. 55% of American users have Prime membership, 15.1% of users have a former prime membership, and 31% of users don’t have Prime membership. 

52. 48% of Prime members buy a product from amazon weekly once.

53.  74% of prime members buy the product from amazon every 2-3 weeks.

54. 83% of Prime members said that free two-day shipping is the top benefit of Prime membership.

Here is a table showing the top benefits of Amazon Prime Membership.

Benefits	Share of Respondents
Free shipping for two-day	83.0%
Music and Video Streaming	10.0%
Prime Exclusive deal at Whole Food	5.0%
Free Magazines and Audiobooks	1.0%
Others	1.0%

55. Amazon Prime members spend $1400 on online shopping.

56. 34% of Prime members buy only products that are Prime eligible. 

57. $6.58 million revenue generated from prime member subscription. 

58. Amazon Prime is available in almost 22 countries.  

Source: Techjury, Finance Online, 

Amazon’s Prime Day Statistics

Amazon’s Prime day is an annual shopping event exclusively for Amazon Prime Members. It typically takes place in mid-July and offers limited-time deals, discounts, and promotions on a wide range of products, including electronics, home goods, fashion, and more.

During Amazon’s Prime Day, Prime members can take advantage of exclusive deals and discounts that are not available for non-Prime members.

In this section, We have compiled all the important information about Amazon’s Prime Day Statistics.

59.  More than $10 billion revenue was generated from Amazon’s Prime day in 2020.

60. 67.20% of consumers plan to buy products on Amazon’s Prime Day.

61. Amazon has seen 700% lift in units sold on the beginning of first day of sale.

62. Product views increase 5% more on Amazon’s Prime day than on another day.

63. Amazon’s unique purchases grown by more than 51% on Prime Day. 

64. 62% of consumers bought gifts on Amazon’s Prime day. 

65. In the most purchased category, electronics were on the top, with 32% in America.

Here is a tablse showing the top 5 most purchased categories on Amazon’s Prime Day.

The top 5 most purchased categories on the Amazon’s Prime Day.	Share of Categories
Electronics	32.0%
Household Essential	22.0%
Beauty and Health	21.0%
video games and Toys	21.0%
Home and Garden	20.0%

Source: Techjury, Finance Online, Statista, Ojdigital Solutions

Amazon’s Third-Party Seller Statistics

As a third-party seller, you have the opportunity to reach millions of customers and grow your business through the world’s largest online marketplace.

With Amazon’s expansive customer base and convenient platforms, you can expand your reach and increase your sales potential.

Whether you are starting a new business or looking to grow an existing one, selling on Amazon can be a great way to reach new customers and build your brand.

In this section, we have gathered all the important statistics on  Amezon’s Third-party sellers statistics, that may help you to understand this topic. 

66. 57% of third-party seller’s age is between 27 to 44 years.

67. 58% of accounts on Amazon are their-party sellers’ accounts.

68. 9.5 million sellers are registered on Amazon globally.

69. More than 500,000 third-party sellers on Amazon live in America.

70.   Third-Party sellers sold 53% of the merchandise in 2022.

71. More than $26,000 to $810,000 annually, new third-party sellers are earning.

72. 54.5% of sellers have another job outside. 

73. $53.76 billion in revenue was generated from third-party sellers. 

Source: Finance Online, Ojdigital Solutions

Amazon Echo and Amazon’s Alexa Statistics

Amazon’s Alexa is a virtual assistant developed by Amazon that is designed to control smart home devices, play music, make calls, send messages, and perform various other tasks through voice commands. It is integrated into Amazon Echo, a line of smart speakers developed by Amazon that serve as the primary device for using Alexa.

Amazon Echo is a smart speakr and can be used to control various smart home devices, stream music, and podcast, set reminders and alarms, get various information, and more through voice commands.

In this section, we will see some important statistics about Amazon Alexa and Amazon Echo.

74. Amazon Alexa is installed on over 100000 devices. 

75. More than 20% of U.S. adults have Amazon Echo.

76. Amazon holds 69.70% of the smart speaker market in the  United States.

77. 1 out of 5 buyers bought a product using voice assistance.

78. Amazon Alexa is the most popular voice assistant in the United States with 63% of popularity.  

Here is a table showing the most popular voice assistance in the United States.

The most popular voice assistance	Share of Respondents
Amazon Alexa	63.0%
Google Assistance	62.0%
Siri	39.0%
Cortana	30.0%
Bixby	16.0%
Other	1.0%

Source: Finance Onine, Ojdigital solutions, 

Amazon Web Service Statistics

Amazon Web Service (AWS) is a cloud computing platform offered by Amazon.com. It provides a wide range of services that allow individuals, businesses, governments, and organizations to build, deploy, and run various applications and services on the cloud.

AWS offers a wide arrey of services, including storage, computing, database, machine learning, analytics, the internet of things, and,  security, making it one of the most comprehensive cloud services platforms available.

In this section, you will get a piece of very important information about Amazon Web Service Statistics.

79. Amazon web service have more than 8000 partner network members.

80. More than 1900 AWS third-party software products are in Amazon Web Service.

81. Amazon web services have more than 70 infrastructure services.  

82. AWS holds 32% of the cloud infrastructure services market worldwide.

83. Over 16 million websites used Amazon web services as of 2023.

84. Amazon Web Services holds 13% of Amazon’s revenue.

Source: Ojdigital solutions, Finance online

COVID-19 Pandemic Impact on Amazon Statistics

The COVID-19 Pandemic has had a significant impact on the world, including the retail giant Amazon.

The sudden increase in demand for household essentials and personal protective equipment (PPE) has resulted in a surge in online shopping, and Amazon was at the forefront of this trend.

The Pandemic has also resulted in a change in consumer behavior with a shift towards online shopping, which has benefited Amazon and its sellers.

In this section, we will see statistics on the COVID-19 Pandemic’s impact on Amazon Statistics. 

85. Third-party sellers and small businesses experienced a 45% of sales increased in COVID-19 Pandemic.

86. During COVID-19 Pandemic, 200000 sellers listed their names on Amazon.

87. Amazon had invested $5 billion to support small business partners during the Pandemic.

88. Amazon invested $11.5 billion to protect their employees from COVID-19 Pandemic.

89. 29% of the revenue growth of Amazon Web Services comes during the COVID-19 Pandemic.

Source: Ojdigital Solutions, Techjury, Finance Online    

Related Read:

• Amazon Chrome Extensions
• Best Wholesale Websites For eCommerce

Conclusion: Amazon Statistics (2023)

Amazon has established itself as a leader in the e-commerce industry with its vast array of products, services, and technology. 

The company’s growth over the years can be attributed to its focus on innovation and customer satisfaction. 

With its market capitalization exceeding $1 trillion and its net sales consistently growing, Amazon shows no signs of slowing down.

The COVID-19 pandemic had a significant impact on Amazon’s growth. COVID-19 Pandemic boosted online shopping, which helped Amazon in its growth. 

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